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WHY YOU'LL LOVE IT

Nature, refined.

100% ultra-fine Merino wool combines exceptional softness, natural breathability and temperature regulation for effortless everyday comfort.
TEMPERATURE

TEMPERATURE

Naturally helps regulate warmth.

BREATHABILITY

BREATHABILITY

Allows moisture vapour to escape.

MOISTURE MANAGEMENT

MOISTURE MANAGEMENT

Helps move moisture away from the skin.

ODOUR RESISTANCE

ODOUR RESISTANCE

Merino can absorb moisture and help reduce the buildup of odour.

A man stands on a grassy mountain ridge wearing a dark gray crewneck t-shirt and dark gray hiking pants, with a dramatic cloudy sky and green hills in the background.
THE MATERIAL

From Fiber to Finish

The material, refined at every step.
The Fiber
01

The Fiber

17.5 Micron

Exceptionally fine Merino fibers create a naturally soft, refined feel against the skin.

The Yarn
02

The Yarn

48/2 Fine Yarn

Carefully spun to preserve the natural softness, strength and character of Merino.

The Finish
03

The Finish

180 GSM · Jersey Knit

Knitted and finished into a smooth, lightweight fabric designed for everyday luxury.

Crafted with intention.
Made with fine Merino wool
THE MAKING

Crafted with intention.

Every detail is considered to preserve the natural character of Merino while creating a refined everyday garment.

01

The Knit

Fine Merino yarn is knitted into a lightweight jersey with a smooth, refined structure.

02

The Hand Feel

Carefully finished to preserve the natural softness and smooth drape of the wool.

03

The Detail

Every seam, edge and finish is considered for a clean and elevated appearance.

04

The Final Garment

The finished piece brings together natural material character and understated luxury.

TRANSPARENT PRICING

Luxury, without the mystery.

We believe you should know what goes into the price of what you wear.

Premium Merino Wool Fine 100% Merino wool
₹438
Hardware / Trims Buttons and finishing details
₹10
Labour & Finishing Cutting, knitting and finishing
₹160
Product Value ₹608
Your Price ₹1,499
Why NOO-BRAND

100% Merino Wool

Pure natural fiber.

17.5 Micron

Fine, soft Merino fiber.

365-Day Guarantee

Made with confidence.

Free Shipping

On orders above ₹1,499.

NOO 100% Merino Wool
100% Merino Wool